About Urban
Innovative. Modern. Efficient. Available worldwide. For successful calf, lamb and kid rearing.
Urban develops efficient solutions for farmers. Our continual discussions with farmers from around the world enable us to develop solutions that address real problems. Rather than focusing on profit, we focus on the needs of the industry.
Over 100 employees ensure that our products are available in over 60 countries across five continents. Founded in 1984 in Wüsting, Lower Saxony, Germany, we develop, manufacture and market all our products at and from this site. We use our knowledge and expertise to create sustainable, future-proof calf, lamb and kid rearing solutions.
Our experience forms the basis of our innovations.
A single vision: To modernise the industry.
Here in Wüsting, we are very proud to be a family-run, global company. Since 1984, we have been building on our experience with the goal of continually improving our products. This is why we never look backwards, only forwards.
What drives us is a combination of traditional and modern approaches that can revolutionise an entire industry. Technological innovations that are an asset to every farm. We see ourselves as a young, future-focused company.
Because we aim tirelessly to develop solutions that are always efficient and tailored to needs. Because our ideas have made a lasting impact on the way in which calves, lambs and kids are reared. Because we at Urban think holistically. We cover all aspects that are crucial in rearing livestock in a precise, profit-orientated manner. We have the health and development of your animals in mind just as much as the optimum housing conditions. We combine the tried-and-tested with the new to enable future-proof lamb, kid and calf rearing.
We offer more than just products. We share our knowledge. We are a reliable partner who speaks your language.
Holistic health for calves, lambs and kids
The first few months of an animal's life are a deciding factor in how fast it will grow. And how well it will perform for the rest of its life. This is true in calf rearing as well as lamb and kid rearing.
Our products enable you to create the best conditions for rearing your livestock and to ensure optimum animal health.
Working sustainably and efficiently
Using innovative solutions, we can help you to achieve greater efficiency and profitability on your farm. Put simply: less work, more control, and a sense of reassurance.
Our products are designed to make your work easier, to minimise the amount of time you spend on tasks and to improve the welfare of your animals.
Innovative technology for the barn of the future
To achieve this, we at Urban are constantly on the lookout for modern, clear-cut approaches to further developing our product range for the good of the industry as a whole.
In addition, we keep in contact with farmers and experts on a regular basis.
Founder of the company
From dairy farm to global SME.
Helmut Urban developed a sense of the special conditions involved in calf rearing early on. He spent time observing, analysing and learning on his parents’ farm before taking the decision to go into production himself. In addition to his wealth of experience, he invested a lot of time and energy into developing the first Urban calf feeder, which led to the company being founded in 1984.
From a simple dairy farm, Helmut Urban created a globally successful company, which exports to 60 countries around the world from the town of Wüsting in Germany.
Since 1984
The company URBAN was founded by Helmut Urban on his farm in Wüsting in 1984.
Soon the demand for URBAN products was high enough for the company to move to a new location in the enterprise zone of Wüsting in 1992. In recent years, URBAN has been able to further expand its outstanding position as a specialist in feeding technology for calves. With the Alma Pro calf feeder and the MilkShuttle, URBAN has two extremely sophisticated product lines for both stationary and mobile feeding of young animals.
Over 30 years stable experience
The history of Urban Calf Feeding Technology
