+49 44 84 93 800

About Urban

Innovative. Modern. Efficient. Available worldwide. For successful calf, lamb and kid rearing.

Urban develops efficient solutions for farmers. Our continual discussions with farmers from around the world enable us to develop solutions that address real problems. Rather than focusing on profit, we focus on the needs of the industry.

Over 100 employees ensure that our products are available in over 60 countries across five continents. Founded in 1984 in Wüsting, Lower Saxony, Germany, we develop, manufacture and market all our products at and from this site. We use our knowledge and expertise to create sustainable, future-proof calf, lamb and kid rearing solutions.

1984
Year of foundation
100
Employees
60
Countries

Our experience forms the basis of our innovations.

A single vision: To modernise the industry.

Here in Wüsting, we are very proud to be a family-run, global company. Since 1984, we have been building on our experience with the goal of continually improving our products. This is why we never look backwards, only forwards. 

What drives us is a combination of traditional and modern approaches that can revolutionise an entire industry. Technological innovations that are an asset to every farm. We see ourselves as a young, future-focused company.

Because we aim tirelessly to develop solutions that are always efficient and tailored to needs. Because our ideas have made a lasting impact on the way in which calves, lambs and kids are reared. Because we at Urban think holistically. We cover all aspects that are crucial in rearing livestock in a precise, profit-orientated manner. We have the health and development of your animals in mind just as much as the optimum housing conditions. We combine the tried-and-tested with the new to enable future-proof lamb, kid and calf rearing.

We offer more than just products. We share our knowledge. We are a reliable partner who speaks your language.

Holistic health for calves, lambs and kids

The first few months of an animal's life are a deciding factor in how fast it will grow. And how well it will perform for the rest of its life. This is true in calf rearing as well as lamb and kid rearing.

Our products enable you to create the best conditions for rearing your livestock and to ensure optimum animal health.

Working sustainably and efficiently

Using innovative solutions, we can help you to achieve greater efficiency and profitability on your farm. Put simply: less work, more control, and a sense of reassurance.

Our products are designed to make your work easier, to minimise the amount of time you spend on tasks and to improve the welfare of your animals.

Innovative technology for the barn of the future

To achieve this, we at Urban are constantly on the lookout for modern, clear-cut approaches to further developing our product range for the good of the industry as a whole.

In addition, we keep in contact with farmers and experts on a regular basis.

Founder of the company

From dairy farm to global SME.

Helmut Urban developed a sense of the special conditions involved in calf rearing early on. He spent time observing, analysing and learning on his parents’ farm before taking the decision to go into production himself. In addition to his wealth of experience, he invested a lot of time and energy into developing the first Urban calf feeder, which led to the company being founded in 1984.

 

From a simple dairy farm, Helmut Urban created a globally successful company, which exports to 60 countries around the world from the town of Wüsting in Germany.

Since 1984

The company URBAN was founded by Helmut Urban on his farm in Wüsting in 1984.

Soon the demand for URBAN products was high enough for the company to move to a new location in the enterprise zone of Wüsting in 1992. In recent years, URBAN has been able to further expand its outstanding position as a specialist in feeding technology for calves. With the Alma Pro calf feeder and the MilkShuttle, URBAN has two extremely sophisticated product lines for both stationary and mobile feeding of young animals.

Over 30 years stable experience

The history of Urban Calf Feeding Technology

1984
Establishment of the Urban company for the distribution and production of calf feeding mixers in the garage on the Urban farm.
1991
New construction of a production hall with office building in the industrial park.
1995
Expansion of the product range with the Junior Star automat.
1997
With the U40 feeding automat, standards were set in the field of feeding technology.
2002
Followed the U20 as the first compact automat with integrated suction cup.
2008
The new MilkShuttle and the Twin- Feeder were introduced at the Euro Tier.
2012
Calf mama LifeStart became novelty of the year 2013.
2015
We moved to the new production halls.
2015
1st place in the competition for the Lower Saxony Crafts Innovation Award for Urban Animal Welfare System Kälbermama LifeStart - feeding and management system for calves with integrated recording of animal welfare.
2018
Won our team the Foreign Trade Award of the State of Lower Saxony for excellent export success.
2021
The Alma Pro HygieneSet UV-C was awarded a silver medal for innovation at EuroTier.
1987
First computerized calf feeding system from Urban.
1994
Development of the Mega Star feeding automat with Primus feeding computer.
1996
First time as exhibitor at the Euro Tier in Hannover.
2000
The Urban system was awarded a silver medal at the Euro Tier.
2008
The new construction of an office building with training rooms started.
2009
We celebrated 25 years of Urban calf feeder technology.
2014
The Lifestart calf mama was awarded a silver medal for innovation at Euro Tier.
2015
A start has been made on the conversion of production.
2016
We put our new, spacious training center into operation.
2018
The Urban VitalControl was awarded a silver medal for innovation at Euro Tier.
1984
Establishment of the Urban company for the distribution and production of calf feeding mixers in the garage on the Urban farm.
1987
First computerized calf feeding system from Urban.
1991
New construction of a production hall with office building in the industrial park.
1994
Development of the Mega Star feeding automat with Primus feeding computer.
1995
Expansion of the product range with the Junior Star automat.
1996
First time as exhibitor at the Euro Tier in Hannover.
1997
With the U40 feeding automat, standards were set in the field of feeding technology.
2000
The Urban system was awarded a silver medal at the Euro Tier.
2002
Followed the U20 as the first compact automat with integrated suction cup.
2008
The new construction of an office building with training rooms started.
2008
The new MilkShuttle and the Twin- Feeder were introduced at the Euro Tier.
2009
We celebrated 25 years of Urban calf feeder technology.
2012
Calf mama LifeStart became novelty of the year 2013.
2014
The Lifestart calf mama was awarded a silver medal for innovation at Euro Tier.
2015
We moved to the new production halls.
2015
A start has been made on the conversion of production.
2015
1st place in the competition for the Lower Saxony Crafts Innovation Award for Urban Animal Welfare System Kälbermama LifeStart - feeding and management system for calves with integrated recording of animal welfare.
2016
We put our new, spacious training center into operation.
2018
Won our team the Foreign Trade Award of the State of Lower Saxony for excellent export success.
2018
The Urban VitalControl was awarded a silver medal for innovation at Euro Tier.
2021
The Alma Pro HygieneSet UV-C was awarded a silver medal for innovation at EuroTier.